When I first discovered git-flow, I thought: wow, it makes sense!. However, I came around to believe that for web applications, trunk base development is a better approach.
A source-control branching model, where developers collaborate on code in a single branch called ‘trunk’ *, resist any pressure to create other long-lived development branches by employing documented techniques. They therefore avoid merge hell, do not break the build, and live happily ever after.
Trunk-Based Development is a key enabler of Continuous Integration and by extension Continuous Delivery. When individuals on a team are committing their changes to the trunk multiple times a day it becomes easy to satisfy the core requirement of Continuous Integration that all team members commit to trunk at least once every 24 hours. This ensures the codebase is always releasable on demand and helps to make Continuous Delivery a reality.